Intense Bidding War Turns into Legal Skirmish

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Samsung C&T vs. Daewoo E&C Battle for Gaepo Woosung 7thIntense Bidding War Turns into Legal Skirmish: Intense Bidding

Bid Commitment & Cash Deposit Race: Intense Bidding

Intense Bidding: On June 19, only Samsung C&T and. Daewoo E&C submitted bid commitment letters for the Gaepo Woosung 7th reconstruction project. Both firms pre-paid ₩15 billion in cash, half of the ₩30 billion bid deposit, demonstrating strong intent. Although nine firms attended the April briefing, the competition narrowed to these two. Following a joint briefing in July and a second one in August. The final contractor will be chosen by member vote at the end of August. 사무실 인테리어 업체

BI Renewal vs. Brand-Town Strategy

Samsung C&T will refresh its “Raemian” BI for the first time in four years at Gaepo. Woosung 7th, collaborating with global designer Arcadis to create a landmark complex. Daewoo E&C plans to debut its renewed “The Summit” brand here, aiming to build a 2,400-unit brand-town. They will partner with architectural luminaries like Jean-Michel Wilmotte to upgrade facades, product lines, and interior programs throughout.

Fierce Behind-the-Scenes Rivalry & Lawsuits

Both companies engaged in fierce backstage competition from the outset. Samsung C&T skipped the Apgujeong 2nd bid to focus on Gaepo Woosung 7th, pre-paying ₩15 billion on June 16. Daewoo E&C, after winning a neighboring project, redoubled its efforts—CEO Kim Bo-hyun personally lobbied the union. The rivalry escalated into legal battles, with each accusing the other of violating urban-renewal laws, filing counter-suits in police and civil courts.

Contractor Selection Timeline & Process

The contractor selection for Gaepo Woosung 7th follows: a joint briefing in July, a second briefing in August, and a union general assembly vote at August’s end. The union evaluates bids through deposit payments and briefing participation, then decides by majority vote. As the last large-scale redevelopment in Gangnam, the winner gains both profitability and the prestige of creating a new neighborhood landmark. mortgate loans